Network Rail
Helping more people discover a winter without walls by repurposing existing video into social assets.
Animations such as The Woodland Trust’s ‘World Without Walls’ are complex and can be costly to develop, but once complete, most companies only use this asset in its original destination.
Matrix repurposed The Woodland Trust’s ‘World Without Walls’ animation for use across additional channels, Instagram and Snapchat. This repurposing gave The Woodland Trust more leverage for their investment, along with gaining further traction for the campaign.
Matrix selected parts that conveyed the message and also engaged their target audience.
Matrix adapted the content for the 9x16 aspect ratio of vertical video and provided supporting assets such as a custom Snapchat tile to engage viewers.
This project successfully provided engaging content while also saving time and money. It also allowed The Woodland Trust to share this campaign with a different audience, through two additional channels.
