Strathberry is a renowned Edinburgh-based design house, celebrated for its modern luxury leather handbags and accessories. Known for its elegant designs and innovative approach, Strathberry has captured a loyal global audience.

Strathberry approached Matrix to craft a short sizzle-style animation that would encapsulate its brand identity, values, and ambitious growth story while reinforcing its position as a leader in modern luxury. The final videos would be required in English, Italian, and Japanese and shared with industry partners and retailers across the globe.

Matrix leveraged the brand’s rich imagery, product showcases, and lifestyle shots to reflect the luxury style and professional craftsmanship. The messaging incorporated key brand themes such as "The Spirit of Modern Scotland" and "Commitment to Craftsmanship and Quality". The structure blended aspirational narratives with measurable achievements like their social reach (55 million annually) and year-on-year growth (50%).

Thanks to the client's available resources, Matrix included visuals of influencer events, celebrity endorsements, and product launches to help demonstrate Strathberry’s cultural relevance.

The resulting sizzle reel provided a beautiful and emotionally resonant overview of Strathberry’s journey. It effectively communicated the brand’s bold ambitions and was received well by both the client and the target audience.