Network Rail
Kier was looking to bring into the open their sector leading conservation credentials via a social video campaign across Twitter and LinkedIn.
Matrix collaborated with Kier to deliver a scalable campaign which had the highest engagement rate of any campaign that they have run.
The brief called for a contemporary style that follows the Kier brand yet doesn’t fight against any previous creative executions. This was achieved by telling the story via short animated pieces that were compatible with all online platforms.
These animations exhibited the dedicated work performed by Kier coupled with bespoke illustrations to add personality. The flexibility of the design has delivered a style that can work across a wide range of projects where Kier is making a difference in their approach to construction work alongside nature.
