The Barbour story began in 1894 in the Market Place in South Shields and even today, some of the 5th generation family-owned business classic wax jackets are still manufactured & repaired by hand in the factory in Simonside.
The Barbour brand now has retail stores presence in over 55 countries worldwide including the United Kingdom, United States, Germany, Holland, Austria, France, Italy, Spain, Argentina, New Zealand and Japan, with Collections that cater for men, women, children and now even dogs! Their heritage and lifestyle clothing brand produces clothing that is designed for a full lifestyle wardrobe and includes shirts, dresses, knitwear, footwear, accessories and more.
Barbour remains true to its core values as a family business which espouses the unique values of the British Countryside and brings the qualities of wit, grit and glamour to its beautifully functional clothing.
Barbour as a brand creates masses of content and is constantly looking for ways of sharing this in an engaging way, with both their external audience but also in the form of internal communications.
In our initial conversations with them, Matrix were tasked by the global brand team on how, with our experience we would approach this given the accurate brief and abundance of content.