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brap. The Routes to Opportunity Programme

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Our brief from the Routes to Opportunity (R20) programme was to improve their profile throughout the West Midlands

The results have brought a cohesive brand identity to the programme and, in the process, given them a new voice through new communication channels.

The Routes to Opportunity (R20) programme was a West Midlands wide, capacity building and business skills programme aimed at BME third sector organisations funded by Advantage West Midlands. They asked us to raise their profile. We offered the strategic and hands on support they needed to market themselves more effectively in a complex and challenging business environment and delivered them a coherent, more corporate look and feel.